a Bergs Potter Journal post

Scandinavian Silhouettes

The minimalistic, modular Hoff collection has found a home in the whimsical and dreamy world of Creative Director Laura Short in Aarhus, Denmark. In a space designed with sleek shapes and a focus on light, Laura’s Scandinavian-inspired home perfectly complements the earthy hues and elegant glazes of the Hoff series. Discover how this collection transforms her living space into a sanctuary of style and creativity.
Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.

The HOFF pot Ø8 cm in Rosa clay sits beautifully on Laura’s windowsill with a dried hydrangea. Photo: Laura Short.

Laura is half-Danish and half-Dutch, and together with her English husband, the cosmopolitan couple has designed their living space with sleek shapes and sophistication. With a focus on lines, light and lightness, their home epitomises Scandinavian minimalism.

Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.


Pictured above: The Hoff set Ø14 cm with a Rosa pot and the rusty red saucer resting on a book about Danish Architecture 1850-1950. Photos: Laura Short.

Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.
Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.

Three Hoff pots in Nordic grey terracotta size Ø30, Ø18 and Ø8 cm in the living room of Laura. Photo: Laura Short.

The Hoff collection has struck Laura’s razor-sharp graphical eye. She is particularly taken by the earthy colours of the pots and the beautiful coloured glazing that, in her opinion, will complement any plant. Laura loves flowers for their often incredibly striking yet delicate beauty, but she does not have particularly ‘green fingers’ herself. But even without any plants or flowers, the artfully crafted Hoff pots appear as sculptural objects on their own.

The combination of shape, solid craftsmanship, and first-class materials is evident in the stringently stripped-back modular structure, which fulfils the design’s stringency that is prominent in the Hoff series. The Hoff series is taking its offset in the raw, organic, natural clay and timeless glazes to add a splash of colour.

The series of first-class, raw terracotta allows roots to breathe and plants to thrive – and the creative spirit to flourish. The contrast between the rough clay and the soft, tender glazes on the cylindrical shapes, pleases the eye and stimulates all senses.

Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.

Hoff glazed cachepot variants. Here in beautiful company with the Pierre Chapo stool. Photo: Laura Short.

Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.

Photo: Bergs Potter.

“A design that achieves a sense of timelessness but still catches the eye and brings daily joy” was the philosophy of Anne Hoff – the designer who created the Hoff series. The contrast in the composition between the very rough surface of the raw clay and the smooth glazed saucer makes the Hoff pot interesting to look at and invites its users to engage in playful combinations of contrasts and colours.

Apart from the series of flowerpots in premium raw terracotta, the series also features a line of fully glazed cachepots with no drain hole in colours matching the saucers from the flowerpot series and a variety of versatile candle holders.

A huge appetite for modern architecture, design, and arts keeps Laura’s artistic veins pumping. Travels, museums, books, magazines, photography, film, and nature itself inspire Laura to photography and creative works.

Laura’s philosophy is to spend time doing things you love and take energy from that. There are many worries, distractions, and troubles in our everyday lives, but she tries to focus all her attention on the things that matter the most.

Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.

Hoff candleholders in the dimmed light of a silent Danish spring evening. Photo: Laura Short.

Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.

Two sculptural Hoff pots on the windowsill. Photo: Laura Short.

Hoff Collection terracotta pot/planters. Scandinavian inspired interiors. Sophistication and minimalism. Bergs Potter.

Photo: Laura Short.

Words: Bergs Potter. Photos: Laura Short.

We are always curious and eager to learn how and what you grow in your corner of the world – and not at least how you  are living with Bergs Potter.
 Please share your experience by tagging us on Instagram or Pinterest; #livingwithBergs, #bergspotter.

Other stories you might like

Escape to a potted paradise garden. Discover the allure of clay pots, lush greenery, and fragrant plants that create a captivating botanical oasis. Bergs Potter

Potted Poetry

Gardens and homes undergo magical changes as the late summer sun’s golden beams dance upon the lush vegetation. Nature’s beauty is at its peak this time of year, drawing us to plants and flowers.

Chasing the Light

From the window sills in the countryside home of Swedish photographer Christina Strehlow, our Planet series interprets the scenic Scandinavian daylight.
Elin Lannsjö’s dahlia garden in her Swedish cottage, featuring Bergs Potter’s Emilia pots and a sustainable, natural gardening style.

The Home Where Dahlia Grows

On the Swedish west coast, we find the Emilia pot in the cottage home of Swedish ceramic designer and Elle Decoration blogger Elin Lannsjö.
All Bergs Journal stories