Adventures in Pottery

It all began in 1942 when Victor Berg founded his store, Flowers, on Rantzausgade in Copenhagen, followed by a second shop on Købmagergade. At the same time, Berg began to import pots from Tuscany. Victor’s son Steffen joined his father at work as a young boy, and he knew early on that he would carry on his father’s passion for flowers and pots. In 1996 he took over the business along with his sister, Sysser.

The siblings traveled to Tuscany to study different types of pottery and clay quality, and gathered the designs that they planned to use in future collections. In Denmark, they also found a quaint old pot model: The Copenhagen Pot. In 2012 the third generation, Victor Berg Junior, came on board.

Today, the family business is owned and operated by two of the family’s friends, Martin Olinger and Frits Kattrup.

Berg’s Original Pots

Berg’s Original Pots

If your plants could speak, they would tell you that there’s nothing better than a quality clay pot. Proper drainage gives their roots room to breathe, and superior clay holds in the moisture they need.

Choose from our three natural colors: cream, pink and gray. The cream and pink are classic pottery colors, while the gray is one that we created ourselves. All three colors are in step with popular trends in Scandinavian design and décor.

The natural strength of these versatile pots means they can work both inside and out. Their durability comes from high-temperature firings and a subtle silicone treatment—which means they are also completely waterproof.

From the Earth to Your Windowsill

  1. Our employees in Tuscany know where to find all the best clay. They mine it and then transport it to be formed into pots.
  2. The clay can be treated one of two ways. Some potters make their pots by it turning it on the pottery wheel while others stamp and hand-cut the clay into the desired shapes.
  3. The clay dries, which can take from one day to one week depending on the type of clay used.
  4. Once the clay is dry, it’s fired at 1100°C (2012°C). The high temperature strengthens the pots and adds to their beauty. Afterward, the pots are dipped in a treatment to seal out salt water.
  5. The pots packed carefully into trucks and transported from Tuscany to our warehouse in Hilleroed.
  6. After their journey, René unpacks the pots and they remain in the warehouse before they are transported to shops or to their new homes.

What we promise

Sustainability runs through every stage of production:

  • We ensure our employees in both Italy and Denmark work in equally good conditions.
  • We use top-quality clay, and avoid harmful additives to frost-proof pots. Clay quality means also that we do not need to glaze the pots.
  • Our production is done in Italy, making the transport path relatively short and using less fuel.
  • We avoid waste of resources at any point in production. Should a pot break, for example, farm-owner Ernst uses shards like gravel in his courtyard at Vejborggaard where our warehouse is located. Over time, the yard is looking better and better!
  • We use ECO labeled products as often as possible.

Featured Collections